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2327-Brand Management-2425_S2

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  6. 5. March 12: Brand audit (B): Exploratory & the CBBE Model
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Session 6 slides ►
  • 2327-2425_S2
  • Welcome to Brand Management!
  • 1. September 2: Intro
  • 2. February 12: Brand Equity & Brand Audit A (inventory)
  • 3. February 26: Brand Platform
  • 4. March 5: Workshop: Brand Inventory & Brand Platform
  • 5. March 12: Brand audit (B): Exploratory & the CBBE Model
  • 6. March 17: MAKE UP class: Brand Loyalty & Engagement
  • [NO CLASS: March 26]
  • 7. April 2: Brand Architecture & extensions
  • 8. April 9: Brand growth strategies
  • 9. April 23: Brand purpose & brand activism
  • 10. April 30: Final presentations (a)
  • 11. May 7: Final presentations (b)
  • 12. May 14: Course wrap up & exam info
  • Final Exam: May 23, 2:30pm
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2327-2425_S2
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