Welcome to Brand Management!
What is a brand, and how can a
company use it to improve marketing performance? Through a customer-centric
approach, the course explores these questions, examining in depth the theory
and practice of Brand Management. It aims to provide students with a deep
appreciation of the power of brands, and to develop their abilities in building
and managing world class brands. The course emphasizes the application of theory through the completion of a consulting style Brand Audit group project. The course is geared towards students with prior knowledge of marketing, and interest in working in brand management, brand consulting or advertising. Instructor: Sofia Kousi (sofia.kousi@novasbe.pt) | |
Important documents
Assignments submission
May 8 by 7pm: Peer evaluations due (please look for an email from "TEAMMATES" in your email or spam folder)