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1216-Principles of Management-2425_S2
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Courses
2024/25-Bachelors
2Sem
1216-2425_S2
Week 6: Go-to-market / 10 March - 16 March
Session 10
Session 10
Click
#10_PoM_go_to_market.pdf
link to view the file.
◄ Pratical Class 5
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Announcements
Syllabus
Cured content for students
Group Project - Students Groups
Grades midterm
Group Repor 1 Grades
Report 2 Grades
Session 1
Session 2
Living Company Example / Apple (Sensitive to Environment)
Living Company Example / Netflix (Cohesion & Identity)
Living Company Example / "The Big Short" Scene (Tolerance and Conservative Financing)
Living Company Example / Toyota (Long-time Horizon)
Practical Class 1
Session 3
Session 4
Practical class 2
Session 5
Session 6
Exercises I
Practical class 3
Session 7
Session 8
Exercises 2
Practical Class 4
Session 9
Group Report 1
Pratical Class 5
Practical Class 6
PE Workshop
Session 12
Session 13
Session 14
Session 15
Report 2
Report 2
Session 16
Session 17
Session 18
Session 19
Session 20
Session 21
Practical Class 8
Session 22
Session 23
Practical Class 6 ►
1216-2425_S2
General
Week 1: Course Introduction & The boundaries / 3 February - 9 February
Week 2: Problem Approach & Revenues / 10 February - 16 February
Week 3: Costs & BMC / 17 February - 23 February
Week 4: Sources of Funding / 24 February - 2 March
Week 5: Impact investing & Midterm exam / 3 March - 9 March
Week 6: Go-to-market / 10 March - 16 March
Week 7: no classes / 17 March - 23 March
Week 8: no classes / 24 March - 30 March
Week 9: Within companies: marketing, compliance, hr... / 31 March - 6 April
Week 10: Strategy / 7 April - 13 April
Week 11: Innovation & intrapreneurship / 14 April - 20 April
Week 12: Prototyping & no-code tools / 21 April - 27 April
Week 13: Hybrids / 28 April - 4 May
Week 14: Startups / 5 May - 11 May
M&A & course recap / 12 May - 18 May
Week 18: Final exam / 2 June - 8 June
Resit exam / 23 June - 29 June
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