Good Afternoon Professor,
I have a quick personal doubt regarding the M&A lecture slides, particularly on the topic of synergy valuation. In the "Types of Synergies" section, several benefits are listed under. However, I'm unsure how these qualitative synergies (like cross-selling potential or technology transfer) are typically quantified in a real valuation model (how is it possible to take them into account)?
Thank you,
Luca