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  • Topic 7: E-Commerce: Digital Markets, Digital Goods

    Classes: Apr 21 and 22

    Lecture Activities

    1. What are the unique features of e-commerce, digital markets, and digital goods?
    2. What are the principal e-commerce business and revenue models?
    3. How has e-commerce transformed marketing?
    4. How has e-commerce affected business-to-business transactions?
    5. What is the role of m-commerce in business, and what are the most important m-commerce applications?
    6. What issues must be addressed when building an e-commerce presence?

    Readings:

    • Laudon: Chapter 10

Topic 6: Securing Information SystemsTopic 8: DB, BI and Managing Knowledge