Support materials
This section includes examples of sport industry reports, journals articles using different methodological approaches and covering various themes, as well as some materials to help guide the development of your reports.
Example Articles using mixed methods
Filo et al (2018) interviews focus groups.pdf
Gerke et al (2023) interviews and social network analysis.pdf
Hoff et al (2023) interviews and archival materials.pdf
Inoue et al (2018) interviews questionniares - social impact.pdf
Kunkel et al (2023) mixed methods - gamified Apps.pdf
Manley et al (2020) Cultural Heritage (multiple methods).pdf
Pedragosa et al. (2023) Fitness Member Identity.pdf
Ramos et al (2022) Stadium experience online reviews (QUAL-QUANT).pdf
Su et al. (2023) mixed methods - athletes.pdf
Example Articles using questionnaires
Biscaia et al (2018) Fan identity questionnaire (primary data).pdf
Biscaia et al. (2016)_Fan club membership (questionnaires).pdf
Doyle et al (2024) questionnaires women sports.pdf
Kharouf et al (2020) questionaires - events (cross-cultural).pdf
McCullough Trail (2023) questionnaires - environmental issues in sport.pdf
Sato et al (2017) qustionnaires - Events and life satisfaction.pdf
Yoshida et al. (2021) social capital and (sport) consumer hapiness (questionnaires).pdf
Yoshida et al. (2024) Fan engagement - scale development.pdf
Example Articles with interviews and focus groups
Braun Clarke (2006) Using thematic analysis in psychology.pdf
Bredikhina et al (2022) interviews with athletes.pdf
Cook et al (2021) CSV - interviews reporting.pdf
Cook et al (2021) Template analysis explanation tables.pdf
Delia (2015) interviews focus groups - example of how to report.pdf
Delia et al (2022) interviews with fans.pdf
Delia et al. (2024) team identity and environmentalism.pdf
Filo et al (2018) interviews focus groups.pdf
Huetermann et al (2020) interviews fan engagement.pdf
Manley williams (2019) interviews with managers.pdf
Schyvinck et al (2021) stakeholder interviews.pdf
Example articles with secondary data
Bredikhina et al (2023) Instragram data.pdf
Delia (2017) digital ethnography.pdf
Hoff et al (2023) archival materials.pdf
Leopkey et al (2023) archival materials (and interviews).pdf
Mao et al (2023) Yelp reviews.pdf
Ramos et al. (2022) online reviews.pdf
Su et al (2020) TikTok data.pdf
Thompson Parent (2021) documentation.pdf
Yang et al (2024) transfermarket data machine learning.pdf
Example of Industry reports (various topics)
Accedo-Monetising-fan-engagement-in-the-digital-era.pdf
Active Lives Adult Survey November 2021-22 Report.pdf
Active Lives Children and Young People Survey - academic year 2022-23 report.pdf
COPA90s-The-Modern-Football-Fan-What-Makes-Them.pdf
Disability Dividend Rufby UK.pdf
eca-fan-of-the-future-defining-modern-football-fandom.pdf
EFL (2019) Supporters survey report.pdf
EU sport physical activity 2022.pdf
EU sport physical activity.pdf
Fan engagement - Deloitte report.pdf
FIFA - making football global.pdf
FIFA Pro- player workload journey.pdf
Global Sports Technology Market Research Report - Forecast to 2032.pdf
IEG guide for sponsorship report.pdf
Example of industry reports 2
IOC-Marketing-Report-Paris-2024.pdf
IOC-Marketing-report-Tokyo-2020.pdf
Physical activity in the EU 2024.pdf
Premier League_Handbook_2023-24.pdf
PWC global-sports-survey-2024.pdf
PWC sports-survey-2023.pdf
Social and economic value of sport and physical activity - SE generic principles..pdf
Social and economic value of sports FA.pdf
The_Womens_Sports_Report_2024.pdf
UEFA compliance_and_investigation_bulletin_2023.pdf
UEFA womens football.pdf
UK National plan for sport health.pdf
UK sport public 2018 report.pdf
US 2021 outlook for the US sport industry.pdf
US 2024 sport industry outlook.pdf
Youth sport trust - impact-report-v2.pdf
Sport brand ecosystem
Baker et al. (2022) Remapping the Sport Brandscape.pdf
Baker, Funk McDonald (2016, SMR) Uniqueness of sport.pdf
Brand et al (2023) sport brand ecosystem.pdf
Buser et al. (2022) Sport Ecosystem Logic.pdf
Cook et al. (2023) Creation of Shared Value in the sport ecosysem.pdf
Cook et al. (2023). Supplementary information.pdf
Gammelsæter Anagnostopoulos (2024) metatheory of sport management.pdf
Kunkel Biscaia (2020) Sport brand ecosystem.pdf
McDonald et al (2018) sport fans uniqueness.pdf
Serrano et al (2021) Developing the sport ecosystem.pdf
Sport ecosystem (Human Rights_Sport).docx
Woratschek et al (2014) sport value framework.pdf
Support materials