|
SBM FL Spring 2025 syllabus |
|
|
SBM FL Spring 2025 schedule (version 05Feb2025) |
|
|
24 February - 2 March |
Presentations about evolution and variation of BMs |
|
|
3 March - 9 March |
Afuah - Business model innovation (Ch 1) |
|
|
Gassmann et al. Business Model Navigator (key ideas) |
|
|
Johnson et al. - Reinventing your business model |
|
|
Osterwalder & Pigneur - Business Model Generation (preview) |
|
|
17 March - 23 March |
JBM article that provides an overview how BM components (elements) have been conceptualized |
|
|
Methodology - analytic frameworks & data collection |
|