The course aims at providing the skills needed to design and implement an A/B test or - more broadly - an online experiment, and to analyze the data that is collected in the test.
LEARNING OBJECTIVES
Knowledge and Understanding
- ...of the relationship between causality and experimentation.
- ...of the difference between policy/natural experiments and A/B testing
- ...of what to bear in mind when designing an online experiment or an A/B test.
Subject-Specific Skills
- designing an A/B test
- implementing an A/B test.
General Skills
- General Data Analysis skills.
- Statistical significance.
- Statistical Power.
- Teacher: Michael Kummer